In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other truths about modern B2B advertising. We talk about how the purchasing journey is now totally fragmented and the manner in which area structure can aid marketing experts retake control of the exploration … Read More


Mark Donnigan: It's going fantastic, Ben. I am so happy to be below on your show.Especially provided the value and also the necessity of the subject we're going to be tackling over the course of this conversation too, which is one that I assume is really under-discussed. One that could if not raise some eyebrows, yet might obtain you some perplexed… Read More